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What do those labels you see on animal products really mean? Get the story behind the labels.

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How long do chickens live in the wild versus on farms?

 
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What is animal welfare and why is it important?

 
October 18, 2022
By Dani Sher

Humanewashing by meat companies and leading retailers pushes small farmers out of business

Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.

 
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Leadership Circle

 
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Farm Forward survey reveals widespread confusion over welfare labels

 
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What are cage-free eggs and what does the label really mean?

 
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What is humanewashing?

 
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End Humanewashing

 
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August 23, 2022
By Andrew deCoriolis

Farm Forward Sues Whole Foods for Deceiving Consumers About Antibiotic Use in “Antibiotic Free” Meat

Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

 
May 24, 2022
By Andrew deCoriolis

Censored: Ad Exposing Whole Foods’ Antibiotics Deception

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

 
May 18, 2022
By Trevor McCarty

You Can Thank This Chicken Industry Trade Group for Big Poultry’s Humanewashing

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

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