To build a just and resilient future we must change how we raise animals for food. Because our current appetite for animal products is unsustainable we advocate for a “less and better” approach to dining, and members of the Leadership Circle are leading the way by creating demand for a more just and equitable food system while improving public health, the environment, and animal welfare.
What is the Leadership Circle?
In 2017, Farm Forward launched the Leadership Circle to support universities, businesses, and restaurants that adopt a “less meat, better meat” approach: sourcing higher welfare meat and eggs while incorporating more plant-based protein.
The Leadership Circle has been instrumental in building the demand and supply chains for higher welfare animal products and plant-based food, which will ultimately make such products more available and affordable for institutions and the general public. By developing a network of sustainable and higher welfare farmers and ranchers, and by driving consumer demand for their products and plant-based alternatives, the Leadership Circle is raising the bar, moving agriculture in a higher welfare, more sustainable direction.
Eight million animals are annually impacted by our institutional food sourcing, based on conservative estimates.
Members and Case Studies
The Leadership Circle recognizes institutions that commit to reduce meat and dairy consumption and source higher welfare animal products. These organizations lead by example, aligning their food choices with their values for the sake of the climate, animal welfare, and human health.