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What do those labels you see on animal products really mean? Get the story behind the labels.

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Our Mission

Farm Forward is building the will to end factory farming


Who We Are

We are a team of strategists, campaigners, and thought leaders guiding the movement to change the way our world eats and farms.

Latest News

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June 14, 2023

USDA’s Latest Changes to Meat Labels are a Step in the Right Direction, But More is Needed

May 25, 2023

Working with Yale University to Address Factory Farming

June 15, 2023

Lawsuit update: Whole Foods is stonewalling

Instead of asking how factory farms can prevent infections that originate in the environment, which is how they frame it now, we should be asking how they can prevent infections that originate on factory farms … If we keep raising more and more animals in these conditions, we should expect the exact outcome we’re getting because that’s how the system is set up.


Andrew deCoriolis

Executive Director
Avian Flu Spread in the U.S. Worries Poultry Industry

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Reports & Publications

Farm Forward’s publications inform philanthropists, policymakers and the media, sharing knowledge to strengthen the movement to end factory farming.

Published December 2020

The Dirt on Humanewashing