Farm Forward campaigns reduce farmed animal suffering and build a better world.
Farm Forward envisions a world after factory farming and works to craft the farm system we hope to inherit. Rather than focusing only on incremental improvements, our campaigns target the levers that lead to systemic change.
“Cage Free,” “Humanely Raised,” “Natural?” These labels are often industry-driven humanewashing tools: efforts to market animal products to conscientious consumers through deceptive packaging and labeling by creating an illusion of good animal welfare practices. Humanewashing fools us into paying a higher price for factory farmed products. Farm Forward is peeling back the labels and calling for an end to this deceptive meat industry practice.
Our relationship with animals—and especially the intensive confinement of chickens, turkeys, and ducks on cramped, filthy factory farms—is increasing the risk of deadly global pandemics. It’s not a question of how we make ourselves safer. We know. The only question is will we?
We led the campaign that pressured this multinational corporation toward a first-of-its-kind commitment to stop the destruction of male chicks within the egg industry. That led to the adoption of a new technology that spares day-old chickens from being slaughtered shortly after they hatch, and the company to introducing new products that are entirely animal-free.
Our lawsuit led to a federal judge striking down North Carolina’s “ag-gag” law, ruling that several of its provisions were unconstitutional and violated the First Amendment. The law had punished whistleblowers for exposing animal abuse and human rights violations.
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