Skip Navigation
       
 
Issue

Animal Product Labeling

When shoppers buy animal products labeled with impressive-looking certifications and claims, most imagine an animal who was raised on pasture, not a factory farm. Unfortunately, in most cases, consumers are misled.


 

Help us build the will to end factory farming

Sign up for the Farm Forward newsletter to receive breaking news, updates about our work, and information about how you can get involved.

This field is for validation purposes and should be left unchanged.

End Humanewashing

What labels do you look for—”Cage Free,” “Humanely Raised,” “Natural?” Far from helping us make informed choices, the meat industry uses many labels to humanewash.

Latest News

Explore all news
 
May 30, 2024

Press Release: New evidence of animal abuse by Alexandre Farm

 
May 23, 2024

Alexandre Continues to Abuse and Neglect: New Videos Released  

 
April 22, 2024

Alexandre Dairy Exposed: The First Week


Certifications today enrich corporations that profit from factory farming and shield it (and themselves) from criticism…Some real if modest welfare improvements for animals are occurring, but it is dubious that welfare certifications are in any way driving these changes and [it’s] beyond question that they are confusing and deceiving consumers.

 

Andrew deCoriolis

Executive Director
Do Welfare Certifications Raise The Bar For Farm Animals?