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What do those labels you see on animal products really mean? Get the story behind the labels.

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Animal Product Labeling

When shoppers buy animal products labeled with impressive-looking certifications and claims, most imagine an animal who was raised on pasture, not a factory farm. Unfortunately, in most cases, consumers are misled.


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End Humanewashing

What labels do you look for—”Cage Free,” “Humanely Raised,” “Natural?” Far from helping us make informed choices, the meat industry uses many labels to humanewash.

Latest News

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October 4, 2023

Farm Forward’s Letter to State Attorneys General Encourages Action on Antibiotic Labeling

September 19, 2023

Farm Forward’s Letter to the USDA Advocates for More Transparency in Meat Labeling

August 25, 2023

Farm Forward Survey: humanewashing erodes consumer trust

Certifications today enrich corporations that profit from factory farming and shield it (and themselves) from criticism…Some real if modest welfare improvements for animals are occurring, but it is dubious that welfare certifications are in any way driving these changes and [it’s] beyond question that they are confusing and deceiving consumers.


Andrew deCoriolis

Executive Director
Do Welfare Certifications Raise The Bar For Farm Animals?