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Animal Product Labeling

When shoppers buy animal products labeled with impressive-looking certifications and claims, most imagine an animal who was raised on pasture, not a factory farm. Unfortunately, in most cases, consumers are misled.


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End Humanewashing

What labels do you look for—”Cage Free,” “Humanely Raised,” “Natural?” Far from helping us make informed choices, the meat industry uses many labels to humanewash.

Latest News

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May 30, 2024

Press Release: New evidence of animal abuse by Alexandre Farm

May 23, 2024

Alexandre Continues to Abuse and Neglect: New Videos Released  

April 22, 2024

Alexandre Dairy Exposed: The First Week

Certifications today enrich corporations that profit from factory farming and shield it (and themselves) from criticism…Some real if modest welfare improvements for animals are occurring, but it is dubious that welfare certifications are in any way driving these changes and [it’s] beyond question that they are confusing and deceiving consumers.


Andrew deCoriolis

Executive Director
Do Welfare Certifications Raise The Bar For Farm Animals?