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Building the will to end factory farming

Founded in 2007, Farm Forward’s mission is to end factory farming by changing farming, changing policy, and changing the stories we tell about animal agriculture. Our work improves the lives of more than 400,000,000 farmed animals annually.


Farm Forward promotes agriculture that combines the best in traditional husbandry and animal welfare science to increase the market share of higher welfare, sustainable, independent farms. We aim to eliminate the worst practices in factory farming.


Farm Forward advocates for an acute reduction in the consumption of factory-farmed meat, fish, eggs, and dairy by encouraging conscientious consumer and institutional decision making.


Farm Forward supports interdisciplinary research and undergraduate teaching about the cultural significance of animals and animal agriculture. We stimulate the production of media that raise awareness about problems in animal agriculture and the deeper cultural issues behind them.

Learn more about our impact


Farm Forward thinks changing farming has to be creating farms that fully embody our values, where animals have lives worth living, where they enrich the environment instead of harming it, where independent farmers have good livelihoods, and people have food they can afford.

— Aaron S. Gross, Ph.D., Founder and CEO

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