Skip Navigation


Farm Forward publishes reports that inform advocates, philanthropists, policymakers and the media, sharing knowledge to strengthen the movement to end factory farming.

Published April 2024

Dairy Deception: Corruption and Consumer Fraud at Alexandre Family Farm

This report details the results of a consumer fraud investigation conducted by Farm Forward, with the help of rancher whistleblowers, that uncovered systemic deception, cruelty, and animal abuse by arguably the leading higher welfare, Organic, and Certified Humane dairy operation: Alexandre Family Farm, LLC.

Published December 2021

Humanewashing’s Effect on Consumers

Survey of Consumer Beliefs About Welfare Certifications

filed under

Consumer Advocacy
Published December 2020

The Dirt on Humanewashing

A Farm Forward Report on Consumer Deception in Animal Welfare Certification

filed under

Consumer Advocacy