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What do thoseĀ labels you see on animal products really mean? Get the story behind the labels.

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Farm Forward publishes reports that inform advocates, philanthropists, policymakers and the media, sharing knowledge to strengthen the movement to end factory farming.

Published December 2021

Humanewashing’s Effect on Consumers

Survey of Consumer Beliefs About Welfare Certifications

filed under

Consumer Advocacy
Published December 2020

The Dirt on Humanewashing

A Farm Forward Report on Consumer Deception in Animal Welfare Certification

filed under

Consumer Advocacy