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Cofounder & Chief Strategist

Ben Goldsmith



Ben Goldsmith began his full-time animal advocacy work in 2004. He joined Farm Forward at its inception in 2007 after working closely with Farm Forward board member Jonathan Safran Foer and Farm Forward founder Dr. Aaron Gross on the internationally best-selling book Eating Animals. With Goldsmith’s leadership Farm Forward has developed a reputation for strategic innovation that has led to the largest animal protection groups in the country—the American Society for Prevention of Cruelty to Animals, Global Animal Partnership, the Humane Society of the United States, and others—hiring Farm Forward for a range of consultations that have ultimately improved the lives of hundreds of millions of farmed animals. Goldsmith’s work has helped to bring about industry-wide improvements for farmed animals, including a first-of-its-kind commitment from Unilever, the third-largest consumer goods company in the world, to invest in technology that will help end the horrific practice of killing male layer chicks.


Written by Ben Goldsmith

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