What is humanewashing?
Deceptive labels and imagery
Consumers are being deceived on an unprecedented scale. Corporations are humanewashing—using deceptive labels and imagery to market animal products, promoting the illusion of animal well-being while concealing the extent of animals’ illness and suffering. After a decade of work in animal welfare certification, Farm Forward has identified humanewashing as an unparalleled deception of meat consumers, and the greatest threat to the growing global movement to end factory farming.