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What labels do you look for—“Cage Free,” “Humanely Raised,” “Natural?” Far from helping us make informed choices, the meat industry uses many labels to “humanewash.” Humanewashing happens when companies market animal products to conscientious consumers using deceptive packaging and labeling to create an illusion of good animal welfare. Humanewashing fools us into paying a higher price for factory farmed products. Farm Forward is peeling back the labels and calling for an end to this deceptive meat industry practice.
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Farm Forward’s publications inform philanthropists, policymakers and the media, sharing knowledge to strengthen the movement to end factory farming.