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Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.
Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.
Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”
Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.
GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.
Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.
In April 2020, after more than a decade of service, Farm Forward resigned, in protest, from the board of the nation’s largest legitimate animal welfare certification, Global Animal Partnership or GAP.
The report, titled “Animal Welfare in the National Organic Program: The USDA Must Act Quickly to Ensure Consumer Trust,” documents how farmers, retailers, and consumer advocates overwhelmingly support—and expect—stronger welfare standards for animals raised under the organic program.
This lack of transparency and meaning in labels is one of the main reasons we created BuyingPoultry—to help consumers cut through confusing labels and find healthier, higher-welfare poultry and egg options.
In response to the Trump Administration’s second delay of the Organic Livestock and Poultry Practices rule, Farm Forward joins The American Society for the Prevention of Cruelty to Animals (ASPCA) and the Animal Welfare Institute (AWI) to entreat the USDA to implement the rules without further delay