Farm Forward investigation finds 98.4% of Whole Foods 365-brand chicken comes from plants where dangerous, high-virulence salmonella dominates—mostly Perdue chicken sold at up to 46% above mainstream retailer prices. Despite its “better meat” promise, 365-brand chicken is largely indistinguishable from cheaper chicken on the food-safety metrics that matter most.
Whole Foods Market backs out of their commitment to better chicken.
Whole Foods Market is charging premium prices for chicken you can buy at Walmart for 70 percent less
Alexandre Family Farm has lost two of the certifications it relied on to market itself as a humane and regenerative dairy. Alexandre can no longer claim the “Certified Humane” and “Regenerative Organic Certified” (ROC) certifications, or use them to enable and perpetuate the abuse of dairy cows that Farm Forward uncovered in the investigation that set this chain of events in motion.
Farm Forward’s recent report cited in support of class action lawsuit against Costco for misleading labeling.
AAP is an organization seeking to debunk the myths of “sustainable” aquaculture.
Even though USDA organic standards prohibit the use of antibiotics and other synthetic drugs in livestock production, no institution consistently verifies that these substances don’t end up in the final products.
A USDA investigation has validated Farm Forward allegations against Alexandre Family Farm, confirming violations of organic and animal welfare standards. USDA moved to suspend Alexandre’s organic certification and placed the company under heightened oversight. The agency’s final report on the truth of our allegations—obtained by Farm Forward through a Freedom of Information Act (FOIA) request—confirms abuses and regulatory breaches that Alexandre had long denied, until compelled by the investigation and inspection records to admit wrongdoing.
Whole Foods is knowingly deceiving consumers by selling meat raised with antibiotics under their “no antibiotics, ever” promise.
The fraud, corruption, and systemic animal abuses of Alexandre Family Farm revealed by Farm Forward have resulted in the filing of a consumer class action lawsuit against the mega-dairy. Humane Farm Animal Care, the group behind the “Certified Humane” label, has also been sued as part of the action. This civil case follows a criminal case brought against Alexandre in California in late 2024.
Today, the fraud, corruption, and systemic animal abuses of Alexandre Family Farm revealed by Farm Forward resulted in the filing of a consumer class action lawsuit against the mega-dairy. Humane Farm Animal Care, the group behind the “Certified Humane” label, has also been sued as part of the action. This civil case follows a criminal case brought against Alexandre in California in late 2024.
Farm Forward is proud to announce the launch of a new nonprofit, the Center for Jewish Food Ethics (CJFE)—the culmination of our eight years of incubation and support for farmed animal advocacy in the Jewish community.
Three U.S. Senators, working closely with Farm Forward, have urged the USDA’s Food Safety and Inspection Service (FSIS) to strengthen its guidelines on animal welfare and environmental labeling claims, citing widespread deception in food marketing that harms both consumers and independent farmers.
A USDA testing program finds that at least 20 percent of tested cattle samples labeled “raised without antibiotics” or “no antibiotics ever” tested positive for antibiotics. USDA buries findings and reports no punitive action.
Alexandre’s abuses and deceptions have continued well into 2024, with no sign of abating.
Much has happened in the week since Farm Forward’s groundbreaking investigation into Alexandre Family Farms.
Our investigation of fraud, deception, and animal welfare abuses at Alexandre Family Farm (Alexandre) revealed that Alexandre’s national reputation for high animal welfare is largely a mirage. It is highly likely that milk sold across the country—including in products like toddler formula and ice cream—came from abused, neglected, and mistreated cows who were allowed to linger in their suffering.
Farm Forward’s recent investigation and report describing humanewashing and fraud by what is arguably the nation’s leading certified organic, humane, and “regenerative” dairy, Alexandre Family Farms, suggests serious problems with USDA Organic dairy. Our report was covered in The Atlantic.
This week Farm Forward published a new investigation and report describing humanewashing and fraud by a leading certified organic, humane, and “regenerative” dairy, Alexandre Family Farm. Our report was covered in The Atlantic.
A federal judge in California ruled that the consumer protection lawsuit alleging Whole Foods Market falsely advertised its beef as “no antibiotics, ever” can proceed.
Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.
Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.
Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.
The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.
The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.
GAP and Whole Foods have failed to prevent the use of drugs in their supply chains, raising questions about the claims they make about their meat.
Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”
Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.
GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.
The data confirms what JIFA has inferred from previous research that shows people think kosher food is inherently better: consumers, both Jewish and non-Jewish, extend this belief to the way farmed animals are bred and raised, despite the fact virtually all kosher and non-kosher meat, poultry, dairy, and eggs come from animal raised on factory farms.
You may be with the majority of Americans who rely too heavily on label claims by meat manufacturers but are we also duped by the certifiers?
Grocery chain Giant Eagle has revealed its plans to phase out all “One Health Certified” (OHC) chicken from its stores.
Myq Kaplan of Comedy Central, The Tonight Show, and Letterman fame has narrated a thought-provoking new video to combat false advertising by massive meat, egg, and dairy companies.
Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.
Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.