Humanewashing

A federal judge in California ruled that the consumer protection lawsuit alleging Whole Foods Market falsely advertised its beef as “no antibiotics, ever” can proceed.

Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.

Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.

GAP and Whole Foods have failed to prevent the use of drugs in their supply chains, raising questions about the claims they make about their meat. 

Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”

Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

You may be with the majority of Americans who rely too heavily on label claims by meat manufacturers but are we also duped by the certifiers?

Grocery chain Giant Eagle has revealed its plans to phase out all “One Health Certified” (OHC) chicken from its stores.

Myq Kaplan of Comedy Central, The Tonight Show, and Letterman fame has narrated a thought-provoking new video to combat false advertising by massive meat, egg, and dairy companies.

Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.

Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.

Farm Forward condemns the meat industry’s latest effort to deceive consumers through the legitimate-appearing “One Health Certified” (OHC) certification.

This lack of transparency and meaning in labels is one of the main reasons we created BuyingPoultry—to help consumers cut through confusing labels and find healthier, higher-welfare poultry and egg options.

Animal products from slaughterhouses with painful methods and sick animals still somehow manages to keep Kosher? Learn more here.