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Humanewashing

 
October 18, 2022
By Dani Sher

Humanewashing by meat companies and leading retailers pushes small farmers out of business

Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.

 
August 23, 2022
By Andrew deCoriolis

Farm Forward Sues Whole Foods for Deceiving Consumers About Antibiotic Use in “Antibiotic Free” Meat

Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

 
May 24, 2022
By Andrew deCoriolis

Censored: Ad Exposing Whole Foods’ Antibiotics Deception

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

 
May 18, 2022
By Trevor McCarty

You Can Thank This Chicken Industry Trade Group for Big Poultry’s Humanewashing

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

 
April 20, 2022
By Farm Forward

Timeline of Farm Forward’s Antibiotics Testing & Coverage

The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.

 
April 6, 2022
By Andrew deCoriolis

More drugs found in “antibiotic-free” meat certified by Global Animal Partnership

Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”

 
April 4, 2022
By Andrew deCoriolis

Farm Forward Finds Drugs in Certified Meat at Whole Foods 

Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.

 
March 29, 2022
By Andrew deCoriolis

Whole Foods’ “Better Chicken” Isn’t What You Think

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

 
November 9, 2021
By Ben Goldsmith

Think You Can Find a Humanely Raised Turkey at Whole Foods for Thanksgiving? Think Again.

You may be with the majority of Americans who rely too heavily on label claims by meat manufacturers but are we also duped by the certifiers?

 
October 6, 2021
By Dani Sher

Giant Eagle Drops “One Health Certified” Label Amidst Humanewashing Backlash 

Grocery chain Giant Eagle has revealed its plans to phase out all “One Health Certified” (OHC) chicken from its stores.

 
July 18, 2021
By Andrew deCoriolis

Comedian Myq Kaplan Takes on Humanewashing in New Video 

Myq Kaplan of Comedy Central, The Tonight Show, and Letterman fame has narrated a thought-provoking new video to combat false advertising by massive meat, egg, and dairy companies.

 
June 30, 2021
By Andrew deCoriolis

Global Animal Partnership’s Breed Study Was Designed to Deceive

Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.

 
April 21, 2021
By Andrew deCoriolis

Farm Forward Campaign and Ad Blitz Denounce ALDI’s Deceptive New Chicken Label

Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.

 
January 25, 2021
By Andrew deCoriolis

Coalition Blasts “One Health Certified” Meat Industry Humanewashing Scheme 

Farm Forward condemns the meat industry’s latest effort to deceive consumers through the legitimate-appearing “One Health Certified” (OHC) certification.

 
February 1, 2017
By Farm Forward

What Do All of Those Animal Welfare Labels Mean?

This lack of transparency and meaning in labels is one of the main reasons we created BuyingPoultry—to help consumers cut through confusing labels and find healthier, higher-welfare poultry and egg options.