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Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.
Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.
Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”
Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.
GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.
Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.
Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.
This lack of transparency and meaning in labels is one of the main reasons we created BuyingPoultry—to help consumers cut through confusing labels and find healthier, higher-welfare poultry and egg options.