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What do those labels you see on animal products really mean? Get the story behind the labels.

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December 4, 2023
By Rev. John Millspaugh

Introducing the EFFECTIVE Food Procurement Act

In anticipation of the 2024 Farm Bill, we are proud to play a part in introducing new federal legislation that would leverage billions of dollars of food spending by USDA to help build a more just, healthy, and sustainable food system.


November 6, 2023
By Rev. John Millspaugh

CDC and HHS Must Address Zoonotic Disease Threats Posed by Factory Farms

Farm Forward submitted a comment to the CDC and HHS we consider critical for addressing zoonotic disease and public health preparedness: factory farming creates perfect petri dishes for endemic and emergent zoonotic diseases. Deintensifying existing poultry and pig farming—while placing a moratorium on new factory farm construction—is the public health measure that would most dramatically reduce the risk of the next pandemic virus. 


October 5, 2023
By Farm Forward

Farm Forward Board Member, Jonathan Safran Foer, Encourages Meat Reduction at the Vatican

In the Vatican Gardens after a private audience with the Pope, author of “Eating Animals” and Farm Forward founding board member, Jonathan Safran Foer, gave a keynote address in response to Pope Francis’s new Apostolic Exhortation, Laudaute Deum.

October 4, 2023
By Trevor McCarty

Farm Forward’s Letter to State Attorneys General Encourages Action on Antibiotic Labeling

Farm Forward sent a letter to state attorneys general encouraging them to take action on antibiotic labeling.

September 19, 2023
By Trevor McCarty

Farm Forward’s Letter to the USDA Advocates for More Transparency in Meat Labeling

Farm Forward sent a letter to the Deputy Undersecretary of Food Safety at the USDA sharing our concerns and offering actionable recommendations that would help ensure consumer trust in meat labeling.

September 5, 2023
By Farm Forward

New Food Purchasing Standards Will Reduce Meat, Improve Animal Welfare

The Good Food Purchasing Program (GFPP) recently released Version 3.0 of its standards for food service institutions, which include important changes for animal welfare and meat reduction.

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Animal Welfare
August 25, 2023
By Trevor McCarty

Farm Forward Survey: humanewashing erodes consumer trust

This year, we partnered with the research firm Data for Progress to test some of our hypotheses about consumer understandings of everything from “pasture raised” to Global Animal Partnership’s “Animal Welfare Certified” label.

July 26, 2023
By Andrew deCoriolis

Judge Rules Lawsuit Against Whole Foods Can Proceed

A federal judge in California ruled that the consumer protection lawsuit alleging Whole Foods Market falsely advertised its beef as “no antibiotics, ever” can proceed.

June 15, 2023
By Andrew deCoriolis

Lawsuit update: Whole Foods is stonewalling

Whole Foods is objecting to proceeding with discovery. It’s not a good sign that the largest natural retailer in the country, which built a reputation on being honest and transparent, won’t share even the most basic information with the public about who supplies their meat or give assurances that they’ve taken steps to ensure their marketing claims are true.

June 14, 2023
By Andrew deCoriolis

USDA’s Latest Changes to Meat Labels are a Step in the Right Direction, But More is Needed

The USDA announced changes to the guidelines meat companies must follow if they want to label their products as “humanely raised,” “free range,” or “raised without antibiotics.”

May 25, 2023
By Trevor McCarty

Working with Yale University to Address Factory Farming

Farm Forward is collaborating with Yale Law School’s CAFE Law and Policy Lab and several other NGOs to develop innovative policy approaches that can be enacted at the state and municipal level to challenge factory farming practices.

May 22, 2023
By Farm Forward

Is Costco chicken good for you? What’s in it?

Why has Costco kept its price for rotisserie chickens at $4.99 since they were first sold in 2009, despite inflation? Costco knows that cheap chicken helps to bring customers through the door, who then spend money on other products with greater profit margins. Costco capitalizes on this trend by selling rotisserie chickens in the back of the store. However, the low price point comes at a high cost for the welfare of the chickens, the environment, and public health.

May 15, 2023
By Farm Forward

Can you get bird flu from eating chicken or eggs?

The high price of eggs is just one outcome of bird flu. Far more worrying is the possibility that the disease could adapt to human bodies and lead to the next global pandemic. Though eating chicken or eggs is unlikely to lead to illness, experts agree that the pandemic risk of avian flu is real, stemming largely from the way birds are raised on factory farms and the particular breeds of birds that have come to dominate the supply chain.

May 8, 2023
By Farm Forward

How does deforestation affect the environment and animals?

Forests play an important role in maintaining a healthy global environment. They influence the weather and even the acidity of the oceans, affecting ecosystems thousands of miles beyond their borders. Unfortunately, forests are being destroyed by human activity as they are cleared to make way for grazing animals and their feed, as well as for other agricultural and industrial purposes.

May 4, 2023
By Farm Forward

What is veal and what animal does it come from?

People who consume dairy may believe they are not encouraging the slaughter of any animals by doing so. But industrial dairy production requires that cows must repeatedly be made pregnant to produce milk, bringing many calves into the world who the industry must either use productively or dispose of. One of the ways to use the male calves born as a “byproduct” of dairy production is to turn them into meat known as veal.

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Animal Welfare
April 27, 2023
By Farm Forward

Lab-grown meat: What is it made of? Is it healthy?

Over the last several years controversy surrounding lab-grown, or cultured, meat has exploded. Ranchers have argued over whether or not it should be considered meat, while vegans have argued about whether or not it should be considered vegan. One thing is clear: lab-grown meat has the capacity to dramatically change the way we eat, and the impacts that our diets have on the world around us.

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Food System Solutions
April 19, 2023
By Trevor McCarty

Better Business Bureau rules OHC should discontinue animal welfare claims

Last month, the National Advertising Division of the Better Business Bureau (NAD)—an institution designed to bolster consumer trust in advertising by investigating claims made by businesses—recommended that One Health Certified (OHC) discontinue its animal welfare claims.

April 17, 2023
By Farm Forward

What is foie gras? How is it made and is it cruel?

To call foie gras controversial would be an understatement. To produce foie gras, male ducks and geese are force-fed by poorly paid farm workers several times a day until their livers become fatty and diseased. The resulting pale white meat of the liver is then sold to high-end restaurants for a few wealthy people to enjoy. Few food items are so widely viewed as cruel, or so succinctly capture the dynamics of an inequitable food industry.

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Animal Welfare
March 30, 2023
By Farm Forward

US Senators ask USDA to review “humanely raised” and “sustainably raised” labels

The ask cites a recently published Animal Welfare Institute (AWI) report documenting the USDA’s failure to regulate animal-raising claims on meat found in grocery stores. Over 80 percent of the animal-raising claims on meat and poultry products that AWI requested information about from the USDA had no, or inadequate, information submitted to the USDA for the approval of the claim.

March 23, 2023
By Dani Sher

How long do chickens live in the wild versus on farms?

Chicken meat is a dietary staple for many millions of people worldwide, and eggs are a standard breakfast for many of us. However, the true cost of these proteins includes the suffering of billions of living beings. This suffering is largely due to intensive breeding programs that prioritize profit over the welfare of chickens, leading to genetic predispositions that plague birds with ill health and short lives.

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Animal Welfare
March 13, 2023
By Dani Sher

Broiler chickens: Who are they and how long do they live?

Modern-day chickens raised for meat, called “broilers,” are a far cry from chickens just a few decades ago. They consume less food, grow more quickly, and reach a much larger size. As a result of all the ingenuity and invention that has gone into their genetics, chickens suffer immensely during their short lives, and today’s massive scale of chicken production wreaks havoc on the environment.

March 7, 2023
By Andrew deCoriolis

We could be on the brink of the next pandemic

Bird flu is making global headlines. As an H5N1 outbreak ravages the U.S. poultry industry and egg prices reach record highs, scientists are ringing alarm bells that the virus could soon enter a new, more dangerous phase of its evolution.

February 23, 2023
By Farm Forward

Major Victory: NC Ag-gag Law Struck Down

A federal judge struck down North Carolina’s “Ag-gag” law, ruling that several of its provisions are unconstitutional and violate the First Amendment.

February 16, 2023
By Dani Sher

Farmed pigs: What are pigs used for and why is it a problem?

Although pigs are recognized as one of the most intelligent species, most pigs are housed by the thousands in crowded conditions with very little to stimulate them mentally.

December 5, 2022
By Trevor McCarty

Farm Forward Supports the Industrial Agriculture Accountability Act

Farm Forward supports the Industrial Agriculture Accountability Act of 2022. The bill would establish a new office to hold the industry accountable and would implement reforms that would benefit not only meat and poultry workers but also the billions of farmed animals killed every year in the U.S.

November 16, 2022
By Trevor McCarty

US consumers would be concerned upon learning where meat really comes from

Findings from our recent survey show what American consumers understand about the farmed-animal industry; promising insights, and some troubling beliefs.

October 18, 2022
By Dani Sher

Humanewashing by meat companies and leading retailers pushes small farmers out of business

Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.

August 23, 2022
By Andrew deCoriolis

Farm Forward Sues Whole Foods for Deceiving Consumers About Antibiotic Use in “Antibiotic Free” Meat

Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

May 24, 2022
By Andrew deCoriolis

Censored: Ad Exposing Whole Foods’ Antibiotics Deception

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

May 18, 2022
By Trevor McCarty

You Can Thank This Chicken Industry Trade Group for Big Poultry’s Humanewashing

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

April 20, 2022
By Farm Forward

Timeline of Farm Forward’s Antibiotics Testing & Coverage

The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.

April 12, 2022
By Rev. John Millspaugh

Farm Forward to WHO: Reduce Pandemic Risk Now 

Farm Forward welcomed the World Health Organization (WHO) Intergovernmental Negotiating Body’s recent request for public guidance on the question, “What substantive elements do you think should be included in a new international instrument on pandemic preparedness and response?” 

April 6, 2022
By Andrew deCoriolis

More drugs found in “antibiotic-free” meat certified by Global Animal Partnership

Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”

April 4, 2022
By Andrew deCoriolis

Farm Forward Finds Drugs in Certified Meat at Whole Foods 

Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.

March 29, 2022
By Andrew deCoriolis

Whole Foods’ “Better Chicken” Isn’t What You Think

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

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