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Chicken meat is a dietary staple for many millions of people worldwide, and eggs are a standard breakfast for many of us. However, the true cost of these proteins includes the suffering of billions of living beings. This suffering is largely due to intensive breeding programs that prioritize profit over the welfare of chickens, leading to genetic predispositions that plague birds with ill health and short lives.

Modern-day chickens raised for meat, called “broilers,” are a far cry from chickens just a few decades ago. They consume less food, grow more quickly, and reach a much larger size. As a result of all the ingenuity and invention that has gone into their genetics, chickens suffer immensely during their short lives, and today’s massive scale of chicken production wreaks havoc on the environment.

Bird flu is making global headlines. As an H5N1 outbreak ravages the U.S. poultry industry and egg prices reach record highs, scientists are ringing alarm bells that the virus could soon enter a new, more dangerous phase of its evolution.

A federal judge struck down North Carolina’s “Ag-gag” law, ruling that several of its provisions are unconstitutional and violate the First Amendment.

Although pigs are recognized as one of the most intelligent species, most pigs are housed by the thousands in crowded conditions with very little to stimulate them mentally.

Farm Forward supports the Industrial Agriculture Accountability Act of 2022. The bill would establish a new office to hold the industry accountable and would implement reforms that would benefit not only meat and poultry workers but also the billions of farmed animals killed every year in the U.S.

Findings from our recent survey show what American consumers understand about the farmed-animal industry; promising insights, and some troubling beliefs.

Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.

Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.

GAP and Whole Foods have failed to prevent the use of drugs in their supply chains, raising questions about the claims they make about their meat. 

Farm Forward welcomed the World Health Organization (WHO) Intergovernmental Negotiating Body’s recent request for public guidance on the question, “What substantive elements do you think should be included in a new international instrument on pandemic preparedness and response?” 

Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”

Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

A letter from the founder – the third in a three-part series reflecting on the public’s movement toward the will to end factory farming.

A letter from the founder – the second in a three-part series reflecting on the public’s movement toward the will to end factory farming.

A letter from the founder – the first part in a three-part series reflecting on the public’s movement toward the will to end factory farming.

Bernard Rollin was one of the world’s leading animal ethicists and a fierce advocate for animal welfare.

You may be with the majority of Americans who rely too heavily on label claims by meat manufacturers but are we also duped by the certifiers?

Changing farming takes working with and learning from farmers directly. Internationalizing the fight beyond US borders ensures all farmers everywhere are heard and retain the right to farm according to their values.

Grocery chain Giant Eagle has revealed its plans to phase out all “One Health Certified” (OHC) chicken from its stores.

United Nations scientists warn that a climate catastrophe is coming, and a leaked UN document urges a shift to plant-based proteins as a strategy to stave off the most dire scenarios.  

Myq Kaplan of Comedy Central, The Tonight Show, and Letterman fame has narrated a thought-provoking new video to combat false advertising by massive meat, egg, and dairy companies.

The U.S. District Court ruled that Farm Forward and a coalition of animal and environmental protection organizations have standing to sue the United States Department of Agriculture (USDA), regarding regulations at pig slaughterhouses.  

Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.

While COVID-19 may have emerged from a wet market, the greater pandemic risk is our insatiable appetite for cheap, factory farmed meat.

Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.

Oregon Senate sees the need to course correct its dairy industry, but the misconceived “methane digester” tax credit may have them heading in the wrong direction.

Farm Forward condemns the meat industry’s latest effort to deceive consumers through the legitimate-appearing “One Health Certified” (OHC) certification.

Farm Forward supports the mega-dairy moratorium which would allow a pause in the permitting of new and expanding mega-dairies until meaningful protections can be enacted to protect Oregon’s air, water, climate, rural communities, small farmers and animal welfare.

Hello again from 2050. We want you to know that your efforts in 2020 to create a more just food system won’t be for nothing.

We write to you from the year 2050 to let you know that humanity is thriving on a rejuvenated planet.

Farm Forward and a coalition of public interest groups filed a legal petition with the Oregon Water Resources Commission requesting it restrict new mega dairy’s use of groundwater in areas in eastern Oregon where special protections are needed.