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Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.

GAP and Whole Foods have failed to prevent the use of drugs in their supply chains, raising questions about the claims they make about their meat. 

Farm Forward welcomed the World Health Organization (WHO) Intergovernmental Negotiating Body’s recent request for public guidance on the question, “What substantive elements do you think should be included in a new international instrument on pandemic preparedness and response?” 

Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”

Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

A letter from the founder – the third in a three-part series reflecting on the public’s movement toward the will to end factory farming.

A letter from the founder – the second in a three-part series reflecting on the public’s movement toward the will to end factory farming.

Survey of Consumer Beliefs About Welfare Certifications

A letter from the founder – the first part in a three-part series reflecting on the public’s movement toward the will to end factory farming.

Bernard Rollin was one of the world’s leading animal ethicists and a fierce advocate for animal welfare.

You may be with the majority of Americans who rely too heavily on label claims by meat manufacturers but are we also duped by the certifiers?

Changing farming takes working with and learning from farmers directly. Internationalizing the fight beyond US borders ensures all farmers everywhere are heard and retain the right to farm according to their values.

Grocery chain Giant Eagle has revealed its plans to phase out all “One Health Certified” (OHC) chicken from its stores.

United Nations scientists warn that a climate catastrophe is coming, and a leaked UN document urges a shift to plant-based proteins as a strategy to stave off the most dire scenarios.  

Myq Kaplan of Comedy Central, The Tonight Show, and Letterman fame has narrated a thought-provoking new video to combat false advertising by massive meat, egg, and dairy companies.

The U.S. District Court ruled that Farm Forward and a coalition of animal and environmental protection organizations have standing to sue the United States Department of Agriculture (USDA), regarding regulations at pig slaughterhouses.  

Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.

While COVID-19 may have emerged from a wet market, the greater pandemic risk is our insatiable appetite for cheap, factory farmed meat.

Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.