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Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.
Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.
The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.
The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.
GAP and Whole Foods have failed to prevent the use of drugs in their supply chains, raising questions about the claims they make about their meat.
Farm Forward welcomed the World Health Organization (WHO) Intergovernmental Negotiating Body’s recent request for public guidance on the question, “What substantive elements do you think should be included in a new international instrument on pandemic preparedness and response?”
Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”
Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.
GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.
The data confirms what JIFA has inferred from previous research that shows people think kosher food is inherently better: consumers, both Jewish and non-Jewish, extend this belief to the way farmed animals are bred and raised, despite the fact virtually all kosher and non-kosher meat, poultry, dairy, and eggs come from animal raised on factory farms.
A letter from the founder – the third in a three-part series reflecting on the public’s movement toward the will to end factory farming.
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Food System SolutionsA letter from the founder – the second in a three-part series reflecting on the public’s movement toward the will to end factory farming.
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Food System SolutionsSurvey of Consumer Beliefs About Welfare Certifications
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Consumer AdvocacyA letter from the founder – the first part in a three-part series reflecting on the public’s movement toward the will to end factory farming.
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Food System Solutions